Tuesday, June 25, 2024

Pay4Fun turns 6 years old and consolidates leadership in the online betting payments market – Games Magazine Brasil

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Over these 6 years, Pay4Fun has experienced exponential growth, driven by the sector’s boom and by prioritizing the financial security of transactions since the company’s first day of operation, following international practices of due diligence and self-regulation. This commitment resulted in the achievement of authorization from the Central Bank of Brazil in record time, demonstrating the solidity and reliability of the company.

We have reached our sixth year with a consolidation that was only possible thanks to the tireless work of each of our employees and the engagement of the team we have built. We are writing our own story and actively integrating part of it,” declares Leonardo Baptista, CEO and co-founder of Pay4Fun.

Six years ago, talking about money in gaming in Brazil was unthinkable. Pay4Fun was a pioneer as a payment institution in this market, and since then we have advanced and consolidated ourselves. Today, we are a respected force in the market, a solid foundation to continue growing. From now on, we will continue with the goal of expanding our services to other countries and diversifying our products to strengthen our leadership in the sector.”

From project creation to an award-winning institution

Pay4Fun was born out of the need to offer a secure and efficient payment method for the online gaming market. At the time, Brazilian operators faced difficulties in receiving deposits from bettors and paying out prizes.

Leonardo Baptista explains that the company was created based in Brazil, with Brazilian partners, with an address published on the website, with “faces and names” behind the operation. This allowed banks, operators, and players to rely on the transparency and governance of the company, always focusing on serving the customer, guiding them through.

As a former operator, I was harmed by the payment methods available at the time. They provided a service of questionable quality at a high price. Moreover, many transactions were lost or disappeared, leaving players’ money trapped without any legal guarantee,” details the executive.

In 2018, Baptista joined a group of friends who shared the same goal. The company’s differential was in the combination of the partners’ skills and knowledge.


Baptista contributed his extensive knowledge in the gaming industry, while Marlon Rupe, CFO, brought his financial vision and expertise. Fabricio Murakami, CMO, took on the strategic role in marketing, Ronaldo Reis led technological issues, and Ari Celia, director of institutional relations and ombudsman, handled legal issues and relationships with operators (merchants).

The institution grew and, in a short time, became a reference in the financial market for betting, winning relevant awards in the segment. Recently, the company ranked second in the Payment Innovation category of the Year at the SBC Awards.

Pay4Fun was also recognized, for the second consecutive year, with the Great Place To Work (GPTW) seal, which attests to its commitment to excellence in the work environment, and received the RA 1,000 seal from ‘Reclame Aqui’, demonstrating the high level of customer satisfaction with its service. In 2022, it was awarded Best Payment Method at the Brazilian iGaming Awards.

It is impossible not to be moved when looking back and seeing how Pay4Fun has grown. We started as a small company on the ‘easel’, with half a floor, and today we are a reference in the online payment market in betting, with over two floors of the company, 130 employees, and more than 500 operators integrated into our platform,” says the executive.

Transaction security as the institution’s main asset

Pay4Fun relies on technology and compliance policies that contribute to the prevention of financial crimes and comply with Bacen resolutions, such as preventing money laundering and corruption, financing terrorism, among other measures, all in line with the guidelines of payment regulations.

Security is a priority for Pay4Fun. We are committed to protecting our customers’ data and transactions. To do this, we adopt the strictest measures. Our customers can be assured that their data is secure, and their transactions are legitimate,” says Leonardo Baptista.

Financial solutions for the ‘fun’ market

Pay4Fun offers a range of functionalities for financial transactions in the entertainment sector, such as Pay4Fun GO, a payment gateway that offers solutions such as Pix and transfer for deposits and withdrawals.

The institution also offers a digital wallet solution where users can deposit funds and receive prizes on various partner sites, as well as Pay4Fun Store, an online store with a variety of gift card options for entertainment services, and Pay4Fun Smille, the social responsibility program that offers donations to GRAAC in support of combating childhood and adolescent cancer.

Focus on customer and constant innovation

Pay4Fun stands out for its commitment to the best customer experience. The company offers 24/7 customer service, in Portuguese and English, through various channels such as online chat, email, and telephone.

Sponsorships and strategic partnerships

Demonstrating its commitment to sports and entertainment, Pay4Fun invests in various sponsorships and strategic partnerships.

The company supports Stock Car drivers Gabriel Casagrande, Thiago Camilo, and Pipo Barrichello.

Pay4Fun is also the official sponsor of poker player Rodrigo Garrido, the company’s ambassador, one of Brazil’s most renowned players, and Gaming Operation Academy (GOA Latam), a workshop aimed at professionals and enthusiasts in the gaming sector in Latin America.

Projections for 2024

For 2024, Pay4Fun projects even stronger growth, establishing partnerships with online betting houses, investing in new innovative products and services, and expanding its presence in the Brazilian and international markets, and expects to grow in revenue and turnover.

To learn more about the company, visit the website or connect through Linkedin.

Source: GMB

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