Thursday, December 7, 2023

Role of technology in developing digital art

Must read

Technology has greatly impacted the art world. It has added a number of techniques artists can use to express their creativity

Digital space thrives in almost every sphere. You name it and it’s there. With a vision of transforming India into a digitally empowered society and a knowledge-based economy by ensuring easy access, digital inclusion, digital empowerment and bridging the digital divide, the Government of India launched the Digital India programme on July 1st, 2015. Since then, there has been no turning back.

Art is a broad category that incorporates creativity with the goal of expressing aesthetic, emotional depth or intellectual concepts. Today, companies hire web designers and graphic designers who can create designs and art as per society’s requirements. This is unlike the traditional form which required pen, paper, lots of money and time. Today, the traditional form of art is almost out of range. The world of art has always played a significant part in everyone’s life. Anyone can express information, ideas, feelings, such as love, happiness, sorrow, or boredom through art. Art is everywhere and can be experienced anywhere and at any point of time be it walking through the city, listening to the radio or even while driving a car. Behind every art there is a message that makes an individual aware of the world around them and how one reacts to each other. 

We are living in a world where technology has provided artists with new tools of expression. Art and technology have allowed artists to cross over into new perspectives, thus giving birth to the booming term ‘Digital Art’. Digital art is a growing creative evolution in which traditional painting techniques such as watercolour, oil pastel, impasto and acrylic are combined with powerful digital tools such as Coral Draw, Canva, Adobe Photoshop and much more. It encompasses a wide range of techniques from digital drawings to paintings and illustrations, photos, videos and many more.

Technology has greatly impacted the art world and the artists. It has not only opened numerous opportunities for artists but expanded the number of techniques they can access. Digital styles such as dynamic painting, digital photography, pixel art, 2D and 3D computer graphics are among the most in demand. Artists can paint or draw on an iPad or tablet with a stylus just as they can on canvas with a paintbrush and paint by quickly switching between tools and colours in just a few clicks thereby having access to a wealth of colours, effects, layers and tools unlike traditional artists worrying about refilling colour palettes. Art has no universal definition, but perspectives evolve over time. Artists are often tempted to implement new media technologies and interpretations. Today, artists from across the globe can display their art virtually and viewers can access it at their convenience.  The world is going through a digital revolution, India being one of them, thereby stretching the bounds of conventional media and generating a strong presence that aptly describes general societal perspectives on social, cultural, and other elements of existence.

Soon, its advancement in art will be worth observing considering the huge talent the country possesses. Also, it will be a great opportunity for artists both existing and aspiring in terms of employment and available in non-accessible geographical locations. Digital art will benefit India.

(The writer is a teacher at a reputed school in Delhi)

Latest article