Thursday, July 25, 2024

Trio of lifestyle wins at Avant PR – Prolific North

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Fashion, beauty and lifestyle agency Avant PR is celebrating three client wins as Q3 gets underway.

Twentytwo Skincare has enlisted the agency to handle the national media campaign around the brand’s launch and beyond, drawing on its expertise and previous experience with new beauty brands such as SkinChoice, KinKind and Spectrum Collections.

Avant will promote Twentytwo Skincare’s range of COSMOS Eco-cert and organic certified skin products, honing in on the brand’s ethos of utilizing natural active ingredients known for their proven benefits to skin, to position their Hydrate & Glow, Protect & Glow, Brighten & Glow, Rejuvenate & Glow and Nourish & Glow collections in consumer and beauty trade press.

Avant has also been appointed by beauty destination Skin-Nomad, a new site promising to be customers’ passport to the best global skincare brands, cutting through the noise and misinformation that tends to surround beauty trends and products by offering full transparency on product sourcing, ingredients, formulations and certifications.

Via a national media campaign, the agency will help raise brand awareness and build trust in the platform, ultimately positioning the site as a new go-to for the very best skincare brands.

Last, but by no means list in terms of nomenclature, eco-friendly toilet paper brand Uranus Wiper is setting a new bar in the recent run of comically named toilet paper products. It has appointed Avant to manage its media campaign, with sustainability at the forefront of the brand’s values and ethos. Avant will place focus on its carbon-happy manufacturing process, which involves only sustainable energy sources, whilst also tapping into the playful element of the brand’s identity.

The agency will draw on its experience with eco-conscious lifestyle brands including The Cheeky Panda, Mum & You and KinKind, to generate press coverage across national mainstream and eco-focused publications for Uranus Wiper.

Ellen Kelly, founder and CEO of Avant PR, said: “This year has seen Avant not only strengthen its beauty client division, but also significantly diversify the lifestyle sectors we are working across. Our latest account wins each bring something new and unique to the table, and as a team we’re really excited about getting their brand stories out there into the press.”

Twentytwo Skincare, Skin-Nomad and Uranus Wiper join Avant PR’s roster of health, beauty and lifestyle clients, which also includes Nicky Clarke, Skin Wrkout, KinKind and Feel Güd.

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