The 45-year-old star is set to use the to jump start his year and push streams and sales of his new album ‘Coming Home’, which came out two days ago.
In a report by Forbes, the outlet reported that the arrangement pays off for the Super Bowl performer due to the incredibly high number of viewers watching it.
Forbes said that last year’s performer Rihanna saw a digital song sales increase of 390 percent, and spikes in the sales of her Fendy Beauty products.
Usher also has licensing agreements in place for a fragrance line and cognac brand Remy Martin, which could also see a sales bump following the game.
The 45-year-old star is set to use the to jump start his year and push streams and sales of his new album ‘Coming Home’, which came out two days ago
Usher speaks onstage during the Super Bowl LVIII press conference at the Mandalay Bay Convention Center on February 08, 2024 in Las Vegas
Naima Cochrane, a former marketing executive at Columbia and Epic Records, told Forbes: ‘There is no bigger moment of impact.
‘It would be ridiculous not to have a call to action that folks can take immediately following, like as soon as he says goodnight, there needs to be a button somebody can push to spend some money to do something for him.’
While the custom for halftime headliners has been for them to perform for three, some artists have funneled their own money into the performance in the past.
The Weeknd reportedly spent $7 million to stage his performance, with Dr. Dre spending the same amount to ensure the show went with his vision.
Usher has promised to take fans through a setlist showcasing his 30-year discography, telling Vogue that the show will feel like a personal serenade.
The star previously joined The Black Eyed Peas during the halftime show for Super Bowl XLV in 2011.
He descended onto the stage from above to perform his hit song ‘OMG’ alongside will.i.am.
In a recent interview on Good Morning America, he told the show: ‘Since that day, I think, I had it in my mind that I wanted to go back to the stage.’
In his press conference ahead of the show, the star claimed he would be a ‘fool,’ to not perform his hit 2004 song Yeah, with the featured artists Ludacris and Lil Jon.
View of the stadium during Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers at Allegiant Stadium in Las Vegas, Nevada, February 11, 2024
DailyMail has exclusively revealed that the singer turned to Janet Jackson for inspiration while putting together his highly anticipated set.
Though Usher has not worked with Janet in recent years, longtime fans of the singer will remember that the star was invited along to open for Janet’s Velvet Rope Tour in 1998 – when he was making waves with his second album, My Way.
Usher is set to use his big moment as a chance to show his appreciation to the pop music icon, and wants to use his set to ‘rectify’ what happened during her controversial 2004 performance with Justin Timberlake.
They’ve been in regular contact,’ an insider dished to DailyMail.com. ‘He’s been studying her during rehearsals so you’ll see some of her influence in the Pop part of his set.’
The singer turned to Janet Jackson for inspiration while putting together his highly anticipated set
The source added that Janet has been sharing valuable words of wisdom to ensure the Burn hitmaker remembers to enjoy the moment.
‘Janet has been encouraging him to focus on having fun and see the performance as a celebration more than anything,’ they said.
‘Usher’s first big touring break came when Janet Jackson invited him to open up for her Velvet Rope Tour. He’s always been grateful.’
They continued: ‘One of his favorite Janet tours is The RockWitU Tour because it had futuristic themes and you’ll see a lot of it in the show.’
Janet famously graced the Super Bowl stage with her own set in 2004, however the night is now remembered for her unfortunate wardrobe malfunction during a duet with Timberlake.