Tuesday, June 25, 2024

Vasco and Betfair close the biggest sponsorship deal in club’s history – Games Magazine Brasil

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The agreement marks the beginning of a partnership journey between two major institutions: Betfair, a pioneering company in the online sports betting industry founded in England in 2000, joins Vasco da Gama, a Rio de Janeiro club with a fan base of over 20 million supporters spread across Brazil.

Vasco is the first world continental champion, winner of a Copa Libertadores, four Brazilian Championships, and a Brazil Cup, a club that inspires generations with great names in Brazilian football such as Barbosa, Ademir, Bellini, Roberto Dinamite, Romário, Carlos Germano, Edmundo, Juninho Pernambucano, Pedrinho, Philippe Coutinho, among others. 

“It is an honor and an achievement to close this partnership, the largest in Vasco’s history, with Betfair. It took weeks of intense work to achieve the best for our club with such a large and established company. We still have challenges ahead, but our commitment to work seriously and hard for Vasco continues,” said Lúcio Barbosa, CEO of Vasco.


“The partnership between Vasco and Betfair is not only about a master sponsorship on the team’s shirt, it is also a strategic collaboration based on shared values, excellence, and passion for football, respecting the greatness of its history, but also strengthening the investment in the project within the Rio team to help develop the present and future of the club,” said Kimberly Daly, CEO of Betfair International.

“For us at Betfair, we are very pleased to work together with a team that has growth objectives to strengthen the ties between the two brands. We are very excited to bring exclusive experiences to Vasco supporters that only Betfair can offer to bring the fan even closer to their beloved club and all the action of each match,” added the executive.

The contract model is innovative and is based on a culture of cooperation between companies, providing for deliveries that go beyond shirt properties. A series of activities will be directed directly to the millions of fans who make up the “Time da Virada” (Turnaround Team), such as VIP ticket draws and prizes, exclusive promotions, and unique experiences with the Rio team.

The debut of the uniform featuring the Betfair logo will be on May 12, at São Januário, in the match against Vitória, for the sixth round of the Brazilian Championship – Serie A. The agreement also includes brand exposure on Vasco da Gama’s digital media, training uniforms, and much more.


Launch event

The new Vasco uniform with the Betfair logo was officially presented at an event for the press and special guests on Thursday night at Orla 21 Rooftop, Rio de Janeiro. Representatives from the men’s and women’s teams, such as players Vegetti, Paulinho, Leo, Keiller, Maicon, as well as Taty, Índia, Lidy, Vilmara, Guedes, and Maria Vitória from the women’s team, wore the new jersey that will be used starting this weekend.

As a demonstration of respect for the symbols and history of the club, Betfair decided to apply its logo on uniform 1, which pays homage to idol Roberto Dinamite, diagonally positioned, following the shirt stripe on the men’s uniform.

The event was organized by Octagon Latam, the agency that will also be responsible for developing sponsorship activations between Betfair and Vasco da Gama. The goal will be to bring Vasco supporters even closer to their beloved club through exclusive sponsor experiences.


About Betfair

One of the world’s largest providers of online sports betting, Betfair is the official sponsor of the Vasco da Gama and Cruzeiro teams.

The company, founded in London (UK) in 2000, was a pioneer in offering peer-to-peer betting (Betfair Exchange) and manages a complete set of sports betting, entertainment events, and online gaming products for over four million customers over 18 years old worldwide.

Thanks to its cutting-edge technology, the platform offers a wide range of products that allow betting with its own odds and odds offered by other users. Betfair is licensed to operate online betting and other games in 19 countries, including Spain, Italy, Malta, and Great Britain. Play responsibly.

Source: GMB

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