BERGEN COUNTY, NJ — Global lifestyle brand Miniso will open its new “IP collection flagship store” in the American Dream complex this Friday.
The store collaborates with entertainment brands and companies to put symbols like Barbie, Peanuts, Disney, and more on fashion apparel.
Co-designed with Sanrio, the new store will be Miniso’s first Sanrio IP-inspired store in the US and is “set to delight local families and young people with a fantastical and fashionable shopping experience.”
Miniso is a global retail brand known for its toys, plushies, collectible blind box toys, stationery, beauty essentials, home goods, fragrances, electronics, and snacks. Established in 2013, the brand collaborates with iconic names like Sanrio, Disney, Care Bears, Peanuts, Barbie, We Bare Bears, Pixar, and others.
The company has 130 stores nationwide and over 6,000 stores globally.