Saturday, June 15, 2024

Canadian market next for produce shelf life extension technology

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Hazel Technologies Inc. was recently named to Fast Company magazine’s “Most Innovative Companies” list. The company and the other honorees were honored at a Fast Company Most Innovative Companies gala last week in New York City.

Fast Company described Hazel Technologies as part of, “a burgeoning category of AgTech products that promise to keep fruit and veggies fresh along the supply chain.” However, according to Fast Company, its ease of use differentiated Hazel from its competitors. “While most solutions more closely resemble wax coatings or an eco-friendly plastic wrap and require producers and distributors to buy equipment, train workers, then burn time applying them, Hazel’s Hazel 100 sachets are designed for the supply chain as it is.” Just drop the sachet into a box or bin of produce before shipping or storage and you’re done.

The crops in focus for the Canadian market include apples, pears, cherries, and other stone fruit for the Hazel 100 product, and cucumbers, peppers, and cherries for the Breatheway offering.

To date, Hazel’s solutions have treated over 5 billion pounds of produce, helping to eliminate an estimated 400 million pounds of waste. In the year ahead, it aims to take that impact to even greater heights as it prepares to extend into the fast-growing Canadian market. The crops in focus for the Canadian market include apples, pears, cherries, and other stone fruit for its Hazel 100 product, and cucumbers, peppers, and cherries for its Breatheway offering. Helping lead Hazel’s northward expansion is Ben Axell, Hazel’s key accounts director; Mike Russell, territory manager for the Pacific Northwest Region & British Columbia; and Joe Parker, U.S. account executive, overseeing Ontario, Quebec, New Brunswick and Nova Scotia provinces.

“Like everywhere else in the world, food waste is a big problem in Canada,” said Russell. “According to estimates, roughly 60 percent of food produced in Canada ends up in a landfill. Most people think of that waste as food we throw away at home or in restaurants, and that’s part of it. However, the reality is that most of that waste occurs much sooner in the food’s lifecycle. Over 70 percent of food waste happens before it ever reaches a consumer. This waste comes at a huge cost to food growers, exporters/importers, and retailers — that’s the business problem we help solve. Solving that business problem also delivers a massive environmental benefit.”

Pending final regulatory approval, Hazel will bring its flagship Hazel 100Ô solution to the Canadian market, where it will join its Hazel Breatheway.

For more information:
Kevin McCarthy
Hazel Technologies, Inc.
Tel: +1 (847) 331-0651
[email protected]
https://www.hazeltechnologies.com/

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