Saturday, May 25, 2024

Dang! Lifestyle Continues Global Expansion with Nigeria’s First Experience Center

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LAGOS, NIGERIA / ACCESSWIRE / May 3, 2024 / Dang! Lifestyle Ltd., the center of women’s growth, wellness, and wholesomeness, has announced the 2024 grand opening of The Dang! Experience Center, an exciting haven for community members to immerse themselves in the essence of Dang! Products. The store, the brand’s sixth physical store in only three years of operations, will be located on Akin Adesola Street, Victoria Island, an upscale business district in Lagos, Nigeria’s most populous city. The center and its team of aestheticians will offer visitors a peaceful zen atmosphere as well as professional consultations on skin concerns, personal wellness, and Dang! Lifestyle’s skincare products, candles, and fragrances for the home and body.

Ifedayo Agoro, the creator and CEO of Dang! Lifestyle

Dang! Lifestyle was founded by Nigerian entrepreneur Ifedayo Agoro and empowers women to live their best lives and make their own choices. The brand’s premium home and body care products have their roots in Diary of a Naija Girl (DANG), a blog begun in 2015 by Agoro that shares the everyday adventures of an anonymous Nigerian woman. In just nine years, DANG has become a tribe of about 1M people, most of whom are women, all living their best lives one story at a time.

Launched in 2020, Dang! Lifestyle offers a diverse portfolio of over 20 skincare and beauty products that are cruelty free and formulated for melanin skin. Each one was created by board-certified formulators and developed with differences in skin types, weather, and personalities in mind. Over the past four years, a community of about 1 million followers has helped Dang! Lifestyle to quickly grow across Africa, the United Kingdom, the United States, Canada, and Europe. The beauty brand has sold over 400,000 units of products, primarily through online word-of-mouth and without the power of any major marketing campaign, all testaments to the Dang! Lifestyle vision: to give customers a skincare and home care experience worth remembering for a lifetime.

In 2024, Dang! Lifestyle will celebrate another milestone with the opening of Nigeria’s first skin care and wellness experience center. Agoro and her staff are excited about the launch, as it will introduce to the region and its hard-working population a deeper level of self-care that can rejuvenate the mind, body, and spirit.

“The Dang! Lifestyle Experience Center will prioritize our customers’ wellness through interactive experiences that will bring our brand’s promise to life,” Agoro says. “Our in-house aestheticians will provide cutting-edge facial treatments as well as derma assessments so that our customers can learn more quickly about their skin types and solutions for their skin concerns. All of this will allow individuals to unlock the full potential of their melanin skin.”

Agoro reveals that the Dang! Lifestyle Experience Center will also provide a more zen atmosphere every last Sunday of the month as a special treat for customers. Soft piano music will be played, candles will be lit, and affirmations will be spoken, all to create a relaxing environment for visitors. “It will be the perfect opportunity for women in particular to take a break from the stresses of life and focus on themselves for a few hours,” she says.

Dang! Lifestyle is currently developing plans for other experience centers to be opened across the world, in keeping with its vision of empowering a thriving community of women to prioritize their wellness, growth, and self-care. “Dang! Lifestyle is on an amazing journey, one powered by women everywhere,” says Agoro. “Please check out our website and blog to learn more about a new way to take care of melanin skin and to watch for openings of more experience centers. Together, we can elevate women and enjoy the unique beauty we all have.”

About Dang! Lifestyle

Dang! Lifestyle was founded by Ifedayo Agoro, the creator of Diary of a Naija Girl (DANG) and DANG Network, a media production company. The popularity of its candles, diffusers, and specially formulated skincare products for melanin skin has enabled Dang! Lifestyle to grow into a global name with an e-commerce presence in the international market. To learn more about Dang! Lifestyle, including Nigeria’s first-ever experience center, please visit or contact:

Ifedayo Agoro

SOURCE: Dang! Lifestyle

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